The market for relaxation beverages was worth approximately USD 370 million in 2022 and is anticipated to reach approximately USD 1300 million by 2030, with a CAGR of roughly 15.21% between 2023 and 2030.
The study examines the market drivers, challenges, and restraints for relaxation beverages globally and how they will affect demand over the forecast period. The paper also looks at new potential in the market for sedative beverages.
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Overview of the market for calming beverages
A non-alcoholic beverage that has been particularly prepared to promote relaxation and stress reduction is known as a relaxation beverage. They are made so that when customers drink the beverage, they can feel peaceful in both their bodies and minds. Natural substances with calming characteristics, such as herbs, botanicals, amino acids, vitamins, and minerals, are commonly found in combination in relaxation beverages. These compounds have long been thought to have the ability to induce or promote relaxation.
Chamomile, valerian root, passionflower, lavender, melatonin, L-theanine, and magnesium are some of the substances that are frequently employed. The major goal of relaxation beverages is to give the user a sense of peace without having to rely on alcoholic beverages, which are proven to be hazardous over time. The sector handles the manufacturing, promotion, distribution, and other financial elements of calming beverages.
• According to the data provided by our research analyst, the global market for sedative beverages is anticipated to expand at a CAGR of roughly 15.21% from 2023 to 2030.
• The market for relaxation beverages was estimated to be worth USD 0.37 billion in 2022 and is anticipated to grow to USD 1.3 billion by 2030.
• The market for relaxation drinks is anticipated to expand significantly over the coming years as a result of the population’s rising stress levels.
Increasing population stress levels will spur market expansion.
The growing level of stress in the general population is expected to fuel growth in the market for relaxation drinks worldwide. Humans can become stressed for a variety of reasons. This covers social, political, environmental, and both private and work-related motives. According to a recent study cited by The Recovery Village and the American Institute of Stress, 77% of people experience levels of stress that negatively affect their physical health, while roughly 33% experience high types of stress.
Nearly 50% of the population in the US experiences stress on a regular basis. Every person on the planet is certain to encounter a spectrum of stress levels at some point in their lives because there are so many factors that contribute to this illness. The majority of individuals turn to various stress-reduction techniques, such as exercise and the consumption of relaxation drinks, which are also encouraged by healthcare organisations because they are safe alternatives to alcoholic beverages.
Discrepant scientific data to limit market expansion
There is a little study conducted independently to support the claims, despite the fact that there are numerous brands and businesses providing relaxation beverages, each of which confirms specific scientific facts to support the marketing approach. The majority of businesses in the commercial sector base their product sales only on prevailing customs and public perceptions of the main constituents. A rising number of consumers are expressing their scepticism about the effectiveness of such beverages.
E-commerce platforms will present prospects for expansion.
The market for relaxation beverages has not yet realised its full potential, and a number of reasons are anticipated to aid in the market’s expansion during the projected period. Manufacturers and sellers may access a wider consumer pool, even focusing on rural areas, thanks to the growing domination of the e-commerce sector and online sales platforms, including social media sites like Instagram and Facebook. Additionally, the rise in the proportion of companies using the business-to-consumer (B2C) model of distribution may lead to more favourable growth prospects.
Traditional beverages will face fierce competition, which will limit market expansion.
The market for relaxation drinks is anticipated to have difficulties due to fierce competition from conventional drinks including herbal teas, warm milk, and other over-the-counter medicines. Conceptually, relaxing drinks share the same essential components. However, they are also supplemented with outside items, which causes some scepticism within the consumer group, who would rather choose to use age-old techniques for reaching tranquilly. It is a crucial element that has a big impact on how widely relaxation drinks promoted by branded companies are adopted.
The Global Relaxation Beverages Market is segmented based on product, application and region.
Global Relaxation Beverages Market: Product Segment Analysis
● Relaxation Shots
● Relaxation Mixes
● Relaxation Drinks
Global Relaxation Beverages Market: Application Segment Analysis
Recently Occurring Events :
• One of the most well-known soft drink producers in the world, PepsiCo, announced the introduction of a new line of beverages in September 2020 that will help consumers get a good night’s sleep. People who battle with stress are the target market for the new Driftwell product line. It has 200 milligrammes of L-theanine and 10% of the recommended daily intake of magnesium. There is only one flavour available in the 7.5-ounce cans.
• PepsiCo said that Soulboost would debut in May 2021. It is described as a sparkling water beverage with real juice and a dash of useful substances. Each of the two variants in the queue has two flavours and between 10 and 20 calories per drink. The first item is referred to as Lift while
The global relaxation beverages market is led by players like:
● Just Chill
● Neuro Drinks
● Marley Beverage Co.
● Mary Jane’s Relaxing Soda
● Lavender Bloom
● Chill Gummies
● Slow Cow
● Koma Unwind
● ViB Relaxation Drink
● Purple Stuff
● Dream Water
● Vacation in a Bottle
● Malava Relaxation Drinks
● Melatonin Calm Sleep Drink
● GenoVive Calm
● Pure Bliss Beverage
● Root 9 Relaxation Drink
North America is expected to have the fastest growth.
North America is expected to experience the largest growth in the global market for calming beverages. This is primarily a result of the US and Canada producing a lot of calming drinks. Both nations have a developed and well-liked food and beverage (F&B) industry, which is made up of numerous regional and international businesses that provide cutting-edge foods and beverages. The US is home to some of the major players in the global food and beverage industry. These businesses devote a significant amount of resources to researching the market and introducing goods that are affected by needs and trends.
Additionally, consumers’ considerable disposable money enables them to spend on cutting-edge goods like calming beverages. The economies of the US and Canada also make significant investments in maintaining a generally healthy populace. Healthcare and government organisations continue to place a high priority on stress. As a result, the advertising of calming beverages is at an all-time high, which benefits the local agency.
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